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Although the annual Forbes magazine top 10 best seats in the brand value of the sports club of six to the football club, but in the ranking of brand value of individual athletes, the football players but hardly any advantage. Has left the center stage of Europe’s David Beckham for $ 20 million price ranked No. 4, No. 1 ranking from Tiger Woods, a difference of $ 35 million. And this is after the scandal broke in the Woods, personal brand valuation plunged from 82 million last year to 55 million this year, the premise. Personal brand value outside the top 10 in addition to Beckham, football player remaining is C �� Lo, his total brand value of 800 million U.S. dollars, or even behind the women’s tennis players Maria Sharapova (900 million). As for the “France Football” player Rich List ranked first and Messi Golden Ball reelection, did not even enter the top 10, less than $ 6 million valuation. Number, is equivalent to a 10 Massey Woods.

What was it? If the fans are taking into account the background of the U.S. Forbes magazine, and their strange world of football, you should be able to understand that the most valuable player list, in fact, the figures are not enough authority. From the list of horizontal contrast, in May this year, Forbes has published the world’s highest-paid athletes TOP50 list: Tiger Woods in the 2010/11 season, the total revenue of $ 75 million, and the brand value of 55 million. David Beckham $ 40 million annual revenue, brand value, compared with $ 20 million. In fact, in March 2011, “France Football” introduction of the players on the list annual income, annual income, but David Beckham $ 30 million, and Forbes statistical difference between the $ 10 million out. And “France Football” launch title Messi up to $ 45 million annual income, in Forbes’s list can be ranked No. 6, second only to Tiger Woods, Kobe Bryant, LeBron James, Roger Federer and Nicholson, more than David Beckham. But in reality the Forbes list, he was the difference in almost 1/3 of $ 32.3 million ranked 10th. In fact, the Forbes list of the players within the annual income of TOP20, there was only three football players selected — David Beckham, C �� Ronaldo and Lionel Messi. And according to “France Football” numbers, at least Kaka, Rooney, Ronaldinho, Tevez, Lampard, Torres, Y �� Toure and Thierry Henry could enter the ranks of TOP20. Far as commercial endorsement contracts, C �� Ronaldo and Lionel Messi are more than $ 15 million, Kaka, Rooney has more than $ 10 million, but still not among the top 10 list. Eighth-ranked Sharapova, last year’s business income is not to 15 million. Clearly, the statistics in the context of the Americans, and only NBA, North American professional baseball league and rugby league teams in order to breed super-rich, the rest of the list has also been recognized by the Americans and the players who are basically living in the United States, golf, racing and personal items such as tennis sweep.

After statistical comparison, fans will be clear: the value of the Forbes list of the players, the players should be seen as the value list in the U.S. market. The reason why David Beckham 2 times more than C �� Lo, the only reason that he lives in the United States. Football League television fees for a year does not exceed $ 10 million country, across the Atlantic to play in the C �� Lo assess the value of $ 8,000,000, has a very good result. Messi can not enter the top 10 or even lost to a woman, is not surprising. Ironically, the Macy’s in the past year increased the maximum brand endorsements, it is precisely from the United States Nutrilite. Almost a household name outside of North America soccer king, sitting on more than 10 international brand endorsement contract, the annual income of more than $ 45 million soccer star, not as the value of a NASCAR racer in North America and skaters Shaw, which in itself is precious.

In contrast, the Forbes brand of football clubs is relatively fair assessment. Perennial entrenched in the club’s most valuable brand in the first Manchester United (microblogging) New York Yankees this year is Kira dismount, but the Brand Finance study made by Manchester United for $ 700 million ranked as the most valuable sports club list. This figure Bifubusi 2.5 times more than the whole, and the team worth nearly 50 million more than Manchester United Yankee, but turnover of less than Manchester United nearly $ 60 million. In fact, in July this year, Forbes has launched a sports team value list, Manchester United topped $ 1.8 billion, ranked No. 2 in turnover than the Dallas Cowboys twice in Real Madrid (microblogging) also ranked only No. 6.

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